Abby Moffitt Downing


💁🏻 : Partner + Creative Director

🎓 : University of North Carolina (Go Heels!) & Portfolio Center (Atlanta, Georgia)

With 15+ years of experience in the design world, Abby has become somewhat of a design chameleon when it comes to pop culture, creating for some of the biggest (and most diverse) brands, artists & entertainment platforms in the world. Her design & creative direction can be seen in retail locations such as Target & Cracker Barrel, on tour with the Flatbush Zombies and Katy Perry, at Citi Field and Fenway, and in the hands of festival ticket holders all over the US. 

Before helping birth ZinePak, now The Superfan Company, Abby worked with Condé Nast & Gensler, creating ideas on paper, and in real life. She's designed for live events, created pop-up shops, executed environmental design for retail and corporate spaces and created lots of tickets, merch & music products.

She enjoys the finer things in life like big dogs, black sharpies, live music, remote working, Carolina Blue, tailgating, and plenty of saltwater and sunshine. 

Superfan Status: Counting down the days until football kicks off! Go Heels. Go Jets! Go Panthers!

Location: Charleston, SC most of the time. Nashville + New York City every now and then. And anywhere else a plane will fly whenever! 

This or That:
Sand or Snow ... Sand all day, every day. 
Black or White ... Carolina Blue?! No?! Ok, then white. 
Book or Podcast ... Still books. 
NFL or NCAA football ... Umm. Definitely both!
Vanilla or Chocolate ... VANILLA!!
DJ or Band ... Band! 
Dolly Parton or Taylor Swift ... Nope, not going to be pick favorites!