To enhance A$AP’s ComplexCon footprint and engagement, ZinePak collaborated in the execution of a New York City inspired bodega. Eleven unique custom items were created for fans to purchase from within the bodega. Items included: beverages (water, an energy drink, grape soda), candy (Tootsie Rolls, licorice, Sour Patch Kids, cotton candy, M&M’s), and everyday items (toilet paper, Cheerios, gum). With unique artwork and limited quantities, fans could only purchase these items over a two-day period during the ComplexCon event in San Diego.

Client: Career Artist Management