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FROM RETAIL TO LIVE EVENTS
AND EVERY TOUCHPOINT IN BETWEEN

The Superfan Company creates one-of-a-kind programs and products that surprise and delight superfans.

 

By creating 100% custom, tangible solutions that fans can share and experience in real life and on social media, we bridge the gap between like and love.

 

Looking for something specific? 

 
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Superfans are consumers who over-index in their affinity towards things they love.

They paint their faces
on game day.

Superfan

Watch their favorite band
perform 37+ times. 

  And watch their favorite band perform 37 times.

And show up three hours early to
movie premieres—in costume.

Superhero Superfan

Superfans dedicate time, money, and energy engaging with the things they love. Over time, those interests become part of their identities.

But superfans don't live exclusively in the entertainment world—they also show an incredible loyalty to the brands and products they love. Whether it is a friend who refuses to drink anything but Starbucks coffee, a sibling who will only fly Delta, or your partner who swears by their hotel rewards credit card, superfans are all around you, driving billions of dollars of economic impact.

Recent clients include:

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(For a more thorough—but probably not inclusive—client list, check this out.)